The new global marketing campaign launched by Hertz uses a new mascot, a little yellow animated guy that looks like he may have just escaped from a video game. Voiced by actor Owen Wilson, “Horatio” (the cheery mascot’s name) is featured in a series of television ads directed by Tucker Gates, who has worked on such TV series as “The Office” and “Parks and Recreation”.Greg Paprocki’s contribution to this new global campaign is a series of fun illustrated backgrounds for pop brochures banners, posters, signage, promotional and marketing materials, web, email and direct mail.